Red Apple calls world to change ideas!

​1 de Agosto de 2012 - New corporate identity for Moscow International

Advertising and Marketing Festival was developed by agency ‘Voshod’. Creators

of Yekaterinburg invented and visualized festival’s concept as Euro-Asian forum

– a place where people meet, communicate, find friends, like-minded person and

future partners. It’s a place for all who are not indifferent to advertising.

​Choice of agency isn’t casual. The Organizing Committee of ‘Red Apple’ has invited

‘Voshod’ as the most creative agency of the year under the version of

Creativity’s Rating of RACA.

Art

director ‘Voshod’ Vladislav Derevyanih recounts the conception: ‘We choose

images of usual brown bear and panda as symbols of Europe and Asia. This is

funny puppets in human height, which cooperation gives an opportunity to open

the main idea of Euro-Asian forum.’

New slogan

of ‘Red Apple’ is ‘Exchange ideas, change the world’. It has double reading. At

first it describes the main idea very concisely– people from all over the world

get together and share experience and knowledge with their colleagues from

different countries. And the second slogan declares: new creative and marketing

ideas can change many things in your life and environment – world is changing

in many respects thank to its.

Guys from

Yekaterinburg agency ‘Voshod’ have introduced themselves as creators which

produce bright, funny and memorable works – said Valentin Smolyakov, CEO. We

undertook the task to ‘Voshod’ to create corporate identity which unites

traditions and innovations of advertising industry of Europe and Asia, West and

East. We’re thankful to agency ‘Voshod’ for the results of work and wish them to

be on top of creativity’s ratings.

Creative

group:

Andrey

Gubajdulin – CEO

Vladislav

Derevyannih – Art-director, designer

Dmitry

Maslakov – assistant of Art-director

Yana

Ahmetshina – author of idea

Aleksand Parhomenko

– cope-writer

Anton

Kotovsky – copy-writer

Ivan Sajin

– copy-writer

Vyacheslav

Borysenko – Producer

Kirill

Fedotov - Photograph